Virtual staging is legal on Switzerland's two major portals. The documented rule on both ImmoScout24.ch and Homegate.ch is that listing images must represent the advertised property and all published information must be true. We found no clause naming virtual staging specifically, and no confirmed requirement to use an exact disclosure label.
Homegate's rules mirror ImmoScout24.ch's: published information must be true and refer to the advertised property, and uploaded images must represent that property. Neither portal's public rules single out virtual staging or AI-furnished images for a specific disclosure requirement.
Beyond the portals' own terms, Switzerland's Federal Act Against Unfair Competition (UWG) prohibits misleading advertising in general — Article 3 covers false or misleading statements about one's own offering, and images/photographs are treated as "statements" for this purpose. That means a staged photo that hides a real defect or misrepresents the property's actual layout could create exposure under general unfair-competition law — not because a staging-specific rule was violated, but because the ad became misleading.
This page is informational, not legal advice. If you need a compliance guarantee for a specific listing, consult a Swiss lawyer.
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